Children's Entertainment Brands

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Written by Bonnie Landau
Thursday, 18 June 2009 23:35
In children’s media, Three.Sixty Marketing & Communications has worked with well-known companies, including The Jim Henson Company, Granada Ventures, DIC Entertainment, 4Kidz Entertainment and Haim Saban’s Saban Entertainment, Fox Family Channel and Fox Kids Worldwide/Jetix, to name a few.

As part of the agency or as former in-house executives, Michelle and Carol have created trade and consumer publicity strategies for contemporary and classic entertainment and lifestyle brands, including Mighty Morphin Power Rangers, Goosebumps, Marvel Superheroes, Mommy & Me, McDonald’s, Strawberry Shortcake, Madeline, Classic Trolls and Clifford: The Big Red Dog.

For over five years, Three.Sixty Marketing & Communications handled worldwide communications for DIC Entertainment (now Cookie Jar Entertainment), a global brand management company and producer and distributor of renowned animated properties such as Inspector Gadget, Strawberry Shortcake, Madeline, Liberty's Kids, Care Bears, Sabrina The Teenage Witch, and many more. The agency oversaw worldwide media relations for all of DIC’s divisions, including corporate, television, home entertainment, licensing and merchandising and international distribution.

Three.Sixty Marketing & Communications also managed the trade and consumer publicity campaign for the U.S. kids’ branded programming block on CBS, Kewlopolis, as well as the online launch of kewlcartoons.com. Additionally, the agency works with Sadiki LLC to market and publicize The Mandadoob Secret Connection Program, which includes a new novel and workbook created to educate, inspire and entertain children.

Last Updated ( Wednesday, 23 September 2009 18:45 )